Everything has came to an End o(n__n)o ~Conclusion~

In conclusion, based on my research on Starbucks Alpha Angle I found that 50% off purchasing with tumbler on Monday, Wednesday and Friday only have slight effect on attracting more customers as both day also have almost most similar amount of customers which is 32 customers for non promotional day from 2pm to 6.15pm and 34 customers for promotional day. This shows that their customers still willing to purchase Starbucks drinks even without promotions. Besides, that from my research also can conclude that Starbucks foods and beverages were equally favorable by teenagers and adults as both promotional day and non promotional day had almost balance amount of teenagers and adults which showed by the data 17 teenagers (53%) and 15 adults (47%) on non promotional day and 17 teenagers (50%) and 17 adults (50%) on the promotional day.

Furthermore, based on my research on Starbucks Alpha Angle shows that there are more female made their purchase at Starbucks during promotional day from 2pm to 6.15pm compare to non promotional day. This shows that female customers are aware about the Starbucks's tumbler promotion compare to male. They had a total of 25 female customers on promotional day which is 73% and 20 female customers on non promotional day which is 63%. Whereas the amount of male customer are more on non promotional day and the total amount of male customers are lesser than female customers for both promotional day and non promotional day which is 12 male customers (37%) on non promotional day and 9 male customers (27%) on promotional day. This shows that male might not be as aware as the female towards the Starbucks tumbler promotion..!!!

Next, based on my research on Starbucks Alpha Angle shows that most of their customers are Chinese, followed by Malay and Indian. There are 8 Malays (25%), 23 Chinese (71.9%) and 1 Indian (3.1%) customers had made their purchase on non promotional day and 13 Malays (38.2%), 19 Chinese (55.9%) and 2 Indian (5.9%) customers had made their purchase on promotional day between 2pm to 6.15pm. This shows that Starbucks is less favorable by Indian customers as the have the lowest amount of customers for both days although they had a slight increase of customers on promotional day but is still the lowest compare to other race. Therefore, this shows that Indian customers are not aware about the Starbucks tumbler promotion. Whereas Starbucks are more favorable by both Chinese and Malay as Chinese has the highest amount of customers on both promotional and non promotional day follow by Malay. On the other hand, the amount of Malay customers had increased on promotional day compare to non promotional day. This shows that Malay customers might be more aware of the Starbucks tumbler promotion so they prefer to visit Starbucks during promotional day.

Lastly, based on my research on Starbucks Alpha Angle I found that 50% off purchasing with tumbler is effective and customers are aware about this Starbucks tumbler promotion. According to my research this promotion indirectly increased the sales of tumbler as they encourage their customer to go green by purchasing the drinks with Starbucks tumbler which able to get 50% off promotion for the customer's drinks. Therefore some customers will purchase Starbucks tumbler during this promotion period in order to be entitle for the promotion. Why I mention that customers are aware about this Starbucks tumbler promotion?! This is because base on my research shows that during non promotional day which is Tuesday there are only 2 customers (6.3%) made their purchase with Starbucks's tumbler and 30 customers (93.7%) made their purchase without Starbucks's tumbler. Whereas during promotional day which is Friday there is 12 customers (35.3%) made their purchase with Starbucks's tumbler and 22 customers (64.7%) made their purchase without Starbucks's tumbler. This shows that the Starbucks tumbler promotion is effective as it has attracted more customers to purchase their drinks with Starbucks tumbler compare to non promotional day and most of the customers are aware of the promotion therefore they will bring their tumbler to purchase the drinks on promotional day.

Finally it had come to an end for my research assignment.. Once again thank you for spending your time here with me regarding my research on Starbucks promotion...