A Little Bit About The Company of My Reseach (Starbucks) ~.~

Today I would like to share some history of Starbucks here for you guys to know more about Starbucks. What is Starbucks mission statement?! Tada~

Starbucks Mission Statement :

To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.

1971 - Starbucks opens first store in Seattle’s Pike Place Market.

1982 - Howard Schultz joins Starbucks as director of retail operations and marketing. Starbucks begins providing coffee to fine restaurants and espresso bars.

Starbucks is named after the first mate in Herman Melville’s Moby Dick. Starbucks logo is also inspired by the sea – featuring a twin-tailed siren from Greek mythology.They always believed in serving the best coffee possible and their goal for all of their coffee to be grown under the highest standards of quality, using ethical sourcing practices.

Starbucks story began in 1971.Back then they were a roaster and retailer of whole bean and ground coffee, tea and spices with a single store in Seattle’s Pike Place Market. Today Starbucks connect with millions of customers every day with exceptional products and nearly 18,000 retail stores in 60 countries.

-     Total stores: 17,651 (as of July 1, 2012)

Argentina,Aruba,Australia,Austria,Bahamas,Bahrain,Belgium,Brazil,Canada,Chile,China,CostaRica,Curacao,Cyprus,Czech Republic,Denmark,Egypt,

England,Finland,France,Germany,Greece,Guatemala,HongKong/Macau,

Hungary,Indonesia,Ireland,Japan,Jordan,Kuwait,Lebanon,Malaysia,Mexico and others.

Starbucks® in Malaysia is operated by Berjaya Starbucks Coffee Company Sdn Bhd., a joint-venture between Starbucks Coffee Company and Berjaya Group Berhad. From our first store opening in Kuala Lumpur on 17 December 1998, we have expanded to Sabah and Sarawak and surpassed the 140 stores milestone in January 2012. Now into our 14th year operation, Starbucks has grown not only to become the favorite coffee place for Malaysians but also a productive member of communities across the country

They serve :
Coffee : More than 30 blends and single‐origin premium coffees.

Hand crafted Beverages : Fresh-brewed coffee, hot and iced espresso beverages, Frappuccino® coffee and non-coffee blended beverages, smoothies and Tazo® teas

Merchandise : Coffee and tea-brewing equipment, mugs and accessories, packaged goods, music, books and gifts.

Fresh Food : Baked pastries, sandwiches, salads, oatmeal, yogurt parfaits and fruit cups.

Some of their rewards :

ü  “No. 1 Best Coffee,” Fast Food and Quick Refreshment categories Zagat’s Survey of National Chain Restaurants 2009-2010

ü  One of the “World’s Most Ethical Companies” Ethisphere 2007-2010

ü  One of the “Global 100 Most Sustainable Corporations in the World” Corporate Knights – 2010

ü  One of “The 100Best Companies to Work For” FORTUNE – 1998–2000,2002–2010

End of post, Stay tune!! Bye