2nd Visit To Starbucks For My ABDM 4064 Business Research n__n ~2nd visit for video recording~

Hi guys...I'm back here again!!! Today I do not have any classes so I decided to make a second visit to Starbucks to continue my business research assignments together with my buddy, Amy...

With here notebook and lappy ready for video and make analysis

Queuing waiting for their turn to grab their drinks

  Starbucks's tumbler ready for 50% off drinks 

Here goes another customer enjoying the 50% off purchasing with her Starbucks tumbler

We arrived at Starbucks approximately 11:20am after we settled down of course we bought our Starbucks too (since now having tumbler promotion) . I would like to elaborate bit about how my assignment will be done.. After I consulted my lecturer who also is my tutor Mr. Stephen Ong he gave me an idea on how to carry out my research (thanks lot for his guidance).. 

Basically, my research will be carried out by take 15 minutes video each section (recording using my mobile phone) ,  I need a total of 10 videos for different time slots so I decided to do 5 videos capturing on non promotional day and 5 videos on promotional day. I had done 5 videos capture during my first visit on 18 June 2013 (Non promotional day). Today I'm going to continue with another 5 videos. After I had completed my 10 videos I will be able to make my observation through the videos. P/s: Will upload my videos soon...Feel free to have a look ^__^

My time slots are as below : 

18 June 2013 (Non promotional day) 

- 2pm - 2:15pm

- 3pm - 3:15pm

- 4pm - 4:15pm

- 5pm - 5:15pm

- 6pm - 6:15pm

21 June 2013 (Promotional day) 

- 2pm - 2:15pm

- 3pm - 3:15pm

- 4pm - 4:15pm

- 5pm - 5:15pm
- 6pm - 6:15pm

End of post, Stay tune!! Bye   

A Little Bit About The Company of My Reseach (Starbucks) ~.~

Today I would like to share some history of Starbucks here for you guys to know more about Starbucks. What is Starbucks mission statement?! Tada~

Starbucks Mission Statement :

To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.

1971 - Starbucks opens first store in Seattle’s Pike Place Market.

1982 - Howard Schultz joins Starbucks as director of retail operations and marketing. Starbucks begins providing coffee to fine restaurants and espresso bars.

Starbucks is named after the first mate in Herman Melville’s Moby Dick. Starbucks logo is also inspired by the sea – featuring a twin-tailed siren from Greek mythology.They always believed in serving the best coffee possible and their goal for all of their coffee to be grown under the highest standards of quality, using ethical sourcing practices.

Starbucks story began in 1971.Back then they were a roaster and retailer of whole bean and ground coffee, tea and spices with a single store in Seattle’s Pike Place Market. Today Starbucks connect with millions of customers every day with exceptional products and nearly 18,000 retail stores in 60 countries.

-     Total stores: 17,651 (as of July 1, 2012)

Argentina,Aruba,Australia,Austria,Bahamas,Bahrain,Belgium,Brazil,Canada,Chile,China,CostaRica,Curacao,Cyprus,Czech Republic,Denmark,Egypt,

England,Finland,France,Germany,Greece,Guatemala,HongKong/Macau,

Hungary,Indonesia,Ireland,Japan,Jordan,Kuwait,Lebanon,Malaysia,Mexico and others.

Starbucks® in Malaysia is operated by Berjaya Starbucks Coffee Company Sdn Bhd., a joint-venture between Starbucks Coffee Company and Berjaya Group Berhad. From our first store opening in Kuala Lumpur on 17 December 1998, we have expanded to Sabah and Sarawak and surpassed the 140 stores milestone in January 2012. Now into our 14th year operation, Starbucks has grown not only to become the favorite coffee place for Malaysians but also a productive member of communities across the country

They serve :
Coffee : More than 30 blends and single‐origin premium coffees.

Hand crafted Beverages : Fresh-brewed coffee, hot and iced espresso beverages, Frappuccino® coffee and non-coffee blended beverages, smoothies and Tazo® teas

Merchandise : Coffee and tea-brewing equipment, mugs and accessories, packaged goods, music, books and gifts.

Fresh Food : Baked pastries, sandwiches, salads, oatmeal, yogurt parfaits and fruit cups.

Some of their rewards :

ü  “No. 1 Best Coffee,” Fast Food and Quick Refreshment categories Zagat’s Survey of National Chain Restaurants 2009-2010

ü  One of the “World’s Most Ethical Companies” Ethisphere 2007-2010

ü  One of the “Global 100 Most Sustainable Corporations in the World” Corporate Knights – 2010

ü  One of “The 100Best Companies to Work For” FORTUNE – 1998–2000,2002–2010

End of post, Stay tune!! Bye   

1st day of My ABDM 4064 Business Research ^__^ ~ 1st visit for video recording~

Hi, guys..welcome to my blog here and thanks for spending a little bit of your time to glance through my blog !! I'm Loh Yen Jzu (Joey) - 12WBA08441, a student from ABU1 studying in TARC. I'm now doing my coursework for ABDM 4064 Business Research subject. After weeks of consideration finally I had decide to choose Starbucks which located at Aeon ( Alpha Angle ), Wangsa Maju for my business research on customers who visit to Starbucks on non promotional and promotional day - "Do customers aware of the promotion of 50% off by purchasing with Starbucks tumbler" including it's effectiveness.. Stay tune...more videos and pictures coming up soon!!

    Starbucks Outlook

End of post, Stay tune!! Bye